Truck Drivers will be Careful on the Roads and will be Rewarded with Hundreds of Shekels

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Road Trucks Photo: Gili Yaari, Flash 90

The world of transportation has undergone a facelift in recent years. The pursuit of transport companies for continuous improvement and the desire to be in control of drivers create competition and enrich the industry with revolutionary technologies. While the demand for heavy vehicle drivers is rising - the supply is not growing, so companies that do not produce added value or suitable conditions for drivers experience a high turnover of manpower and sometimes even a shortage of workers. The start-up company SAFEMODE offers transport companies a technological solution that puts the driver at the center: an app that measures important parameters in its driving pattern such as speed, abnormal braking, accidents, fuel consumption and more, and encourages it financially when a trend of improvement is identified. The driver has full access to all the reviews the system measures: the travel locations he has made, the distances traveled, the changes in speed depending on the road, his performance compared to previous days and the total financial incentive he has earned so far thanks to his performance. The connection with the 'Jordan Valley Transportation Company - Transport Plant' was born as part of the activities led by the Kinneret Center for Innovation, headed by the director of innovation in the industry, Tomer Suissa. "When we were exposed at the SAFEMODE's successful pilot center with 'Metroplin', we took on the task of matching the parties," says Tomer. The Kinneret Center for Innovation is an investment of the Tzemach Mifalim Group and the Kinneret Academic College and aims to promote initiatives to leverage the organization's capabilities, academic knowledge and value chain to increase local wealth and strengthen the spatial economy.

Since the Tzemach Mifalim group owns both the center and the Jordan Valley, a transportation company in cooperation with a transportation group, it was possible to perform the match in the best possible way. Tomer adds: “After a few weeks of implementation, the app was already on the personal smartphone of each of the company's 80 drivers. I congratulate Ido and SAFEMODE for their entrepreneurship and creativity, and Hanan and Tzemach Tevora for their embrace of innovation. ” Transport Plant, Jordan Valley - Safemode | PR photo Hanan Weiss, CEO of the Jordan Valley Transportation Company - Transport Plant: “As a company with 80 years of experience in the field of transportation, we strive to always remain a relevant player in the industry. And to remain relevant, a company must strive for renewal and progress. The advantage of a group like 'Plant' is that you can usually find the solutions to the challenges without leaving home - within the walls of the various corporations. The current project was also like this and I am glad that we were able to enlist the help of the 'Innovation Center' people to take on the pilot, get to know, and measure our drivers much more than it was in the past. We are in the second week of the cooperation and you can already see that there is an improvement of about 15% in safety incidents. "

Ido Levy, CEO of SAFEMODE: “In the current project, from day one, we felt the commitment of the drivers towards the project, they even call to advise us on how to improve the user experience. When a driver earns several hundred shekels more each month for careful driving, there is no doubt that the commitment he creates towards the process becomes natural. This is the assumption from which we started the whole activity - if we are fair to the driver, we will open the door for him for behavioral change and motivation to continue. I believe that this collaboration is just the tip of the iceberg and as it succeeds, we will be able to expand the activity to more collaborations with the group. "

SafeMode | Screenshot from: LinkedIn

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