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The Responsibility is in the Hands of the Transport Drivers

Noam Come

SAFEMODE is a startup that rewards drivers for a positive change in their driving patterns. These days he is taking a step towards the pitch of the greats and is collaborating with the transport fleet of ‘Transport Plant’. The world of transportation has been changing for the better in recent years. The pursuit of transport companies for continuous improvement and the desire to be in control of drivers create competition and enrich the industry with revolutionary technologies. While the demand for heavy vehicle drivers is rising, the supply is not growing, so companies that do not produce added value or suitable conditions for drivers experience a high turnover of manpower and sometimes even a shortage of workers.

The start-up company SAFEMODE offers haulage companies a technological solution that puts the driver at the center: an app that measures important parameters in its driving pattern such as speed, abnormal braking, accidents, fuel consumption and more, and encourages it financially when a trend of improvement is identified. The driver has full access to all the reviews the system measures: the travel locations he has made, the distances traveled, the changes in speed depending on the road, his performance compared to previous days and the total financial incentive he has earned so far thanks to his performance.

The connection with the Jordan Valley, a transportation company, "Transport Plant", was born as part of the activities led by the Kinneret Center for Innovation, headed by the director of innovation in the industry, Tomer Suissa . When we were exposed at the Center for a Successful Pilot of"SAFEMODE with 'Metroplin' took on the task of bridging the gap between the parties," says Tomer. The local and strengthen the spatial economy. Since the Tzemach Mifalim group owns both the center and the Jordan Valley transport company in cooperation with a transportation group, the matchmaking could have been carried out optimally. Tomer adds: "After a few weeks of implementation, the app was already on the smartphone. The personal of each of the 80 drivers in the company. I congratulate Ido and-SAFEMODE on entrepreneurship and creativity, and Hanan and Tzemach Transport on the embrace of innovation".

Hanan Weiss, CEO of the Jordan Valley Transportation Company - Transport Plant: " As a company with 80 years of experience in the field of leadership, we strive to always remain a relevant player in the industry. And to remain relevant, a company must strive for renewal and progress. The current project was also like this and I am glad that we were able to enlist the help of the people at the Innovation Center to take on the pilot, get to know, and measure our drivers much more than they were in the past. In safety incidents".

Ido Levy, CEO SAFEMODE: " In the current project, from day one, we felt the commitment of the drivers towards the project, they even call to advise us on how to improve the user experience. When a driver earns a few hundred shekels more each month for careful driving, there is no doubt the commitment he creates towards the process becomes natural This is the assumption from which we started the whole activity - if we are fair to the driver, we will open the door for him to change behavior and motivation to continue.".


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